7A- Hypothesis
1.) Selling a fertilizer to growers who see the expensive price, but don't pay attention to the longevity and quality of product.
- Who: Agriculture growers.
- What: Aren't able to see the quality and longevity of the better product.
- Why: They see cheaper alternatives and will blindly choose those.
Interviewees: Julio Molina, Walter Hoffman, Pablo Perez, Tim Siomonson
After interviewing each of the shown above, I have come to the conclusion that the who is indeed agriculture growers, but to make it specific lets make it nursery growers. The nursery business is one that not many people will look to for financial supply. Most people do not want to be out getting sweaty in the sun all day planting millions of plants. What nursery growers intend to d at the end of their fiscal year is to make money. How do they do that? Create a great product for the cheapest it can be created. That comes with its consequences. The overall quality of the product is very important. To the untrained eye, a plant will look like a plant. But for a company that is looking to purchase the plant based off of quality, it changes the game a little. When a competitor has better quality but a little more expensive, they will probably win the customer over. When an opportunity arises to the producer about a better fertilizer to make them a top the competitor, they will pay a little more to get the business. That is the hardest money to spend. Spending on what you hope *not know* you will get back. Once the word is out that the higher quality more expensive fertilizer gets out, the people will be paying up to get this commodity so they too can boost business.
Hey Garrett, I never really thought of this type of opportunity. I can see where you are coming from about using a expensive fertilizer helping to boost business. I just don't know if the average consumer would would ultimately be purchasing the different plants thinks about the type of fertilizer used. I wish that you would have written out what each interviewee thought of this idea so the hypothesis could have been tested better. Also is there specific evidence out there from agricultural farmers stating that this is a need they are looking for? I think it is a good idea in theory but to put it into action would take so much time and the knowledge of a topic like this would need to be very extensive in order to make it worth your while. I would start on a smaller scale in the plant and growing industry and as time went on and you became a expert on the topic you could make a informed decision on the opportunity.
ReplyDeleteHey Garrett!
ReplyDeleteI really wish I could have seen the interviews and read about your findings from the experts. However, with that being said I like the opportunity you found. It's unfortunately true that people like to buy things for a cheaper price and expect others to see it as quality. It makes me think about the different types of herbs, vegetables and fruits I buy. What fertilizer goes into making a really juicy tomato? I don't think I would be able to tell in a grocery store. Its really upsetting because fertilizers can be really harmful to humans but farmers are primarily concerned with making money.
Thanks for sharing!
Garret, you introduced a very unique opportunity -- one I've never thought of before. Not only is it in the producers best interest to produce the highest-quality products, but it is also in the consumers best interest to purchase the highest-quality products. The main underlying issue for companies who look to use higher-quality fertilizer is the vast increase in expenses. It's easy to think that buying a few bags of more expensive fertilizer is a good investment, however, when you look at these expenses at a large scale, as these companies do, financial problems quickly come to light. The real question is, are consumers really willing to pay more for better fertilizer? Perhaps once they see the price differences, the positives of better fertilizers will be ignored. Perhaps not. In theory, the opportunity is essential and beneficial, but logically, it will be difficult to successfully implement on a large scale. Good thing nothing great ever comes easy!
ReplyDelete