18A- Create a Custom Avatar
Somebody that would be perfect to sell fertilizer to would have the following characteristics: Male, middle aged, not super wealthy but works for a golf course that has a high budget, would drive a truck that is in good condition, has a family and kids who are avid golfers, smart and has a big chemistry background and agronomy, has moved multiple times for a job but found a stable at his current, trusts what I have to say and takes advantage of my knowledge. Ethnicity doesn't matter, my avatar more reflects me than anything but over all he would be a smart level headed man who wants to get the best product and doesn't mind spending money to get quality. The things we would have in common are golf for starters and wanting to do the best possible job. Striving for excellence is important and being a family man who spends time with his family would be an important part to his life. The similarities would be important because it is easier to sell to a likeminded person rather than somebody who sees the world differently than I. There is nothing harder to do than to sell a product to somebody who isn't on the same page as you.
Ive recently got very Interested in growing crops and have started a little garden in the back of my yard. Ive grown a variety of vegetables, but they struggle sometimes due to the limited sunlight in my yard. I think your fertilizer is very unique as you said, it releases based off temperature and not moisture. Im just wondering how effective it would be in Florida's heat? Would it let out too much at once due to the Intense heat in sunlight that we experience, especially in the peak summer. Great post and great Business idea.
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